Heads up: Cambridge holographic technology adopted by Jaguar Land Rover

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A ‘head-up’ display for passenger vehicles developed at Cambridge, the first to incorporate holographic techniques, has been incorporated  into Jaguar Land Rover vehicles.

Cambridge researchers have developed a new type of head-up display for vehicles which is the first to use laser holographic techniques to  project information such as speed, direction and navigation onto the windscreen so the driver doesn’t have to take their eyes off the road.  The technology – which was conceptualised in the University’s Department of Engineering more than a decade ago – is now available on  all Jaguar Land Rover vehicles. According to the researchers behind the technology, it is another step towards cars which provide a fully  immersive experience, or could even improve safety by monitoring driver behaviour.

“We’re moving towards a fully immersive driver experience in cars, and we think holographic technology could be a big part of that, by providing important information, or even by encouraging good driver behaviour,” said one of the technology’s developers, Professor Daping Chu of the University’s Department of Engineering, who is also Chairman of the Centre for Advanced Photonics and Electronics (CAPE).

To see more:

Cambridge University News:  http://www.cam.ac.uk/research/features/heads-up-cambridge-holographic-technology-adopted-by-jaguar-land-rover

Department of Electrical Engineering News: http://www.eng.cam.ac.uk/news/heads-cambridge-holographic-technology-adopted-jaguar-land-rover

(Article: Sarah Collins, Communications Office, Cambridge University)